Expose your hand, revealing every card

Lay all your cards on the table. When you have a point to make and evidence to back it up, make sure to reveal it upfront in each blog post. This not only grabs your readers’ attention but also establishes you as an expert in your field. By presenting your...

Consistency is the key to your success

Do not embark on the journey of starting a blog unless you are prepared to embrace consistency wholeheartedly. This means not just for a few fleeting months or even a year, but for years on end (at least 3). Consistency is the secret ingredient that transforms a blog...

Recognize not all content stands the test of time

As your blog grows and evolves over time, it’s important to acknowledge that not all of your content will remain timeless. While you may have invested significant effort into creating certain blog posts, it’s crucial to be open to letting go of content...

Remember the power of Google

While it’s important to prioritize writing for your readers and delivering valuable content, it’s equally crucial not to overlook the significance of Google. Including keyword research and strategically blending them into your content can greatly enhance...